POPFLEX®

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Cassey Ho is the CEO and Lead Designer behind POPFLEX.

As the daughter of Vietnamese immigrants, Cassey's non-negotiable, pre-destined career path was medicine. Her dream of becoming a fashion designer was severely suppressed, and she ended up studying Biology on a full-ride scholarship at Whittier College.

College was an empty and directionless time until she began teaching Pilates at a local studio. It was then that she noticed a problem: she could not find a cute bag to hold her yoga mat, keys, CD, water bottle and towel. So, she decided to create her own.

This marked the beginning of her design journey.

In 2009, she decided to upload a Pilates workout under the screen name "Blogilates". Little did she know that that decision would change the rest of her life.

Alongside her husband Sam, COO, and a super sharp team made up of predominantly women, POPFLEX is focused on creating innovative products to solve problems, while of course, making sure you feel great and look cute.